Monday, April 19, 2010

Changes are afoot.

Hello all. I am back in action. So much has been going on. 

First, the biggest change of all:
I have been asked quite a few times,  "what does forty five 09 mean?" 
Well, it was supposed to be the years of my grandmothers life, bbbbbuuuuutttttt some simple math drew to my attention that  my dear sweet grand mother was born in 1934 and passed away in 2009.

Since this entire thing was motivated by her life and influence, i thought it was only right that i change it now before i get to deep into a brand.

Which brings me to another fantastic development,
Meghann Sommer of &c. jewelry is designing my new logo and subsequently helping me develop 3409 into a branded powerhouse of awesome.

I am also launching three new lines this summer. I am delving into something i have never explored before: 
production work! it is a scary enterprise. But to subsidize my need to create in the moment i will also have a big cartel site that will allow me to sell my "one-of" work to the people who want to break off a piece.

Now about the part this blog will play in my new grand scheme:
I will now be using it sort of as an inspiration portal/ update machine/ place to tell bad not funny jokes thing.
I am really looking forward to this new path. and there are great things in store!

xoxo beth